Welcome to the Egeria PERCEPTANT Roundtables,
your direct access to rapid insights from leading experts.
“What strategies or tactics are most compelling to physicians?”
“How broadly applicable is this product across patient populations and indications?”
“We need to follow up on a finding from previously conducted qual/quant research.”
“What market trends or products have the potential to modify the landscape in the next 5 years?”
“We have 6 concept ideas and need to narrow them down to 4 for full scale concept testing. Which should we choose?”
“Several insurance plans updated their coverage for a product. What impact will this have on HCP use of the product?”
“A competitor just released new data/a press release. What are HCP perceptions of this new information?”
“A governing body recently released new guidelines or regulations. What impact will that have?”
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