At Egeria Insights, we believe that the best qualitative research happens when participants feel inspired to engage in real, candid discussions. Our Perceptant Roundtables are designed to create an interactive, dynamic environment that leads to deeper conversations, unexpected insights, and a level of engagement rarely seen in traditional qualitative settings.
For clients in biopharma and healthcare, the engagement level reached in these Roundtables goes beyond traditional market research and can uncovering the emotional and behavioral drivers behind prescribing decisions—insights that are critical for product development, marketing, and strategic planning.
The Power of Peer-to-Peer Dialogue
Traditional research often isolates physicians, collecting individual opinions through one-on-one interviews or small advisory boards. Our roundtable format, however, allows neurologists to speak directly with each other, creating organic debates, knowledge-sharing, and real-time hypothesis testing.
“Most focus groups I’ve done, nobody says anything. I’m usually the one talking. This was different—everyone actually contributed.”
Rather than simply responding to moderator-led questions, physicians build off each other’s experiences. This collegial discourse not only enriches the insights for research purposes but also becomes a learning experience for the participants themselves.
A Format That Keeps Physicians Engaged
One of the standout successes of this approach is the varied discussion format, where physicians tackle multiple disease states in a single session. Unlike traditional advisory boards that focus on one topic for 90 minutes, we structure discussions into fast-paced 15-minute segments, covering various therapeutic areas.
“This format kept us on our toes. There was no time to zone out—it kept the conversation moving, and we had to pay attention.”
Rather than physicians passively listening, this approach encourages active participation, debate, and engagement throughout the session. Switching topics at the 15-minute mark actually serves to re-engage physicians quickly.
Getting Below the Surface
When physicians are fully engaged, deeper insights emerge. For example, understanding why physicians remain attached to long-standing treatments—even in the face of newer, more advanced therapies—is crucial.
Our Roundtables can uniquely surface these unspoken barriers by providing doctors the space to collaboratively discuss these topics with other doctors that mimic how they communicate in real life.
“It felt like the kind of discussions we have at medical meetings. I liked that we moved between different topics. It felt more natural.”
“These are real questions I ask myself when I’m treating patients. This discussion was relevant, practical, and engaging.”
The Value of Perceptant Roundtables
Physicians consistently highlight the value of these discussions—providing a space for real-world insights, peer exchange, and practical takeaways that help inform both research and clinical practice.
For biopharma and healthcare companies, these roundtables offer an unparalleled window into the real-world decision-making process. Rather than static advisory boards, these roundtables foster dynamic, interactive discussions that go beyond traditional research formats.
If you’re interested in leveraging these insights for your brand or pipeline strategy, reach out—we’d love to help you bring physician perspectives into your decision-making.
