The Intellus Worldwide 2025 Summit, held from March 11-13 in Charlotte, North Carolina, brought together professionals in healthcare insights and analytics. This year’s event was all about modernizing insights—rethinking how primary market research and analytics drive value in an industry that’s evolving at breakneck speed. It was also the perfect stage to introduce Egeria Insights and its flagship initiative, Perceptant Roundtables, to the pharma market research world. With a mission to redefine qualitative methodologies, Egeria is pioneering a faster, deeper approach to insights.
A major theme throughout the conference? Agility, innovation, and the resulting need for data security. Discussions centered on the shift toward nimble, iterative approaches and the growing role of AI in every facet of research. From AI-powered data analysis to the emergence of respondent avatars and AI-driven moderation, the market research industry is embracing technology like never before.
One particularly compelling session came from the Market Access team at Astellas, which explored the financial ripple effects of shifting treatment costs. Their presentation unpacked the rise of Maximizers, Accumulators, and Alternative Funding Programs, highlighting how these evolving dynamics are reshaping market access strategies in profound ways.
The keynote speaker, Dr. Jules White, delivered an insightful address on AI’s role—not as a replacement for human expertise, but as a force multiplier. She emphasized the power of AI to enhance efficiency while preserving the irreplaceable nuances of human insight—a perspective that resonates deeply with Egeria Insights’ mission.
At Egeria Insights, our approach ensures that market research remains both technologically advanced and deeply personal. With the launch of Perceptant Roundtables, we’re creating a new space for in-depth, high-impact discussions among physicians, providing pharma with real-time, high-value insights in a way that meets today’s demand for speed and depth.
The Intellus 2025 Summit underscored a crucial truth: the future of healthcare insights isn’t just about adopting new tools—it’s about reinventing the way we think. AI, automation, and adaptive methodologies are reshaping research, but at Egeria we aim to ensure that technology amplifies, rather than replaces, human understanding. As the industry evolves, one thing is clear: those who master the balance of AI and human intelligence will lead the next generation of healthcare insights.
