In Roman mythology, Egeria was a woman associated with knowledge, wisdom and guidance.
She served as a counselor and advisor to a legendary Roman king.
At EGERIA INSIGHTS, we are a women-led market research firm dedicated to delivering insights through expert qualitative research.
Our mission is to bridge the gap between businesses and their customers by developing innovative, customer-centric strategies that drive meaningful engagement and growth.
With a commitment to excellence and a passion for understanding the nuanced needs of diverse markets, we support our clients in making informed decisions in an ever-evolving marketplace.
She served as a counselor and advisor to a legendary Roman king.
We relate to this figure as a woman owned business that prides itself on the ability to quickly collect and interpret the insights needed to make informed business decisions.
About Us
Principals’ Bios
Nicole Almy – Founding Partner
Nicole has 20 years of experience in healthcare. She held key roles in corporate and consulting environments, specializing in market research and strategic planning. She is known for her expertise in guiding brands to understand complex markets, with a strong focus in neurology and rare diseases. Her ability to translate data driven insights into actionable strategies has made her a trusted advisor to many teams.
Melanie Marks – Founding Partner
Melanie spent over 25 years working on launches for many of the industry’s major brands – on the client, agency and market research sides. She is often a go-to resource because of her seamless way of getting quickly to the underlying belief system of respondents and strategically advising on how to use the information heard.
Client Testimonials
Why Choose Us?
While we are well-qualified to conduct any qualitative project,
We specialize in conducting elite focus groups featuring top-tier stakeholders across a range of therapeutic areas. Our unique platform allows us to engage quickly with stakeholders, gaining crucial insights without the overhead of managing a full market research project.
We differentiate ourselves in 3 key areas:
Effortless Experience
Leave the logistics to us. From recruiting knowledgeable doctors to project management and delivering insights, we handle all aspects of the research. Our team of expert researchers can anticipate client needs, because we’ve been on the client side, and make the day-to-day project management more streamlined for you.
High-Quality Adaptive Moderation
Our interviews are led by industry-recognized expert moderators who excel in facilitating meaningful discussions and quickly identifying the key points that the respondents are saying and not saying. They have the skill to adapt the guide to the conversation to home in on the meaningful answers ensuring that every session is efficient and effective.
Innovative Methodology
Our team is committed to continuing to innovate qualitative research.
We have unique platforms that allow us to engage quickly with stakeholders, gaining crucial insights and using our experience to give you the direction you need for key business questions.
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Happy Client Designation