Our Experience Spans the Product Life Cycle

01

Business Development & Licensing

Conducting due diligence supporting BD/Licensing Deals. Understanding landscape of a therapeutic area or indication.

03

Clinical Development

TPP testing, structuring clinical trial parameters. Testing educational materials for as early as Phase 2 and Phase 3 data readouts.

05

Post Launch & Lifecycle Management

Understand product perception, uptake opportunities, and potential for line extensions and LCM.

02

Pre-Clinical Evaluation

Prioritization of indications for in-development products.

04

Launch Readiness

Positioning in a competitive landscape. Materials testing across a number of different communications channels (eg. concepts, messaging).

01

Business Development & Licensing

Conducting due diligence supporting BD/Licensing Deals. Understanding landscape of a therapeutic area or indication.

03

Clinical Development

TPP testing, structuring clinical trial parameters. Testing educational materials for as early as Phase 2 and Phase 3 data readouts.

05

Post Launch & Lifecycle Management

Understand product perception, uptake opportunities, and potential for line extensions and LCM.

02

Pre-Clinical Evaluation

Prioritization of indications for in-development products.

04

Launch Readiness

Positioning in a competitive landscape. Materials testing across a number of different communications channels (eg. concepts, messaging).

01

Effortless Client Experience

- We recruit even the most difficult-to-reach audiences and handle every step — recruiting, project management, and reporting — with precision. Every project is senior-managed, giving you the confidence that details and decisions are handled by experts.

02

Pre-Clinical Evaluation

Prioritization of indications for in-development products.

03

Clinical Development

TPP testing, structuring clinical trial parameters. Testing educational materials for as early as Phase 2 and Phase 3 data readouts.

01

Business Development & Licensing

Conducting due diligence supporting BD/Licensing Deals. Understanding landscape of a therapeutic area or indication.

02

Pre-Clinical Evaluation

Prioritization of indications for in-development products.

03

Clinical Development

TPP testing, structuring clinical trial parameters. Testing educational materials for as early as Phase 2 and Phase 3 data readouts.

04

Launch Readiness

Positioning in a competitive landscape. Materials testing across a number of different communications channels (eg. concepts, messaging).

05

Post Launch & Lifecycle Management

Understand product perception, uptake opportunities, and potential for line extensions and LCM.

04

Launch Readiness

Positioning in a competitive landscape. Materials testing across a number of different communications channels (eg. concepts, messaging).

05

Post Launch & Lifecycle Management

Understand product perception, uptake opportunities, and potential for line extensions and LCM.

We Bring Meaningful Approaches to Meet All Needs

Opportunity Discovery & Unmet Needs

  • Indication Prioritization
  • Unmet Needs Assessmen
  • Market Opportunity Exploration

Clinical Trial design

  • Endpoint Relevance Testing
  • Inclusion/Exclusion Criteria Feedback
  • Trial Burden & Participation Barriers Assessment
  • Protocol Optimization Research

Product & Service Innovation

  • Product Evaluation (TPP, Device, or Service)
  • Co-Creation & Ideation Sessions
  • Prototype & Usability Testing (Device)
  • Digital Experience & UX Research (Websites)

Patient & HCP Journey Mapping

  • Treatment Journey Mapping (HCP, Patient, Caregiver)
  • Decision-Making Insight Studies
  • Continuity of Care & Handoff Mapping

Communications Testing

  • Message Testing
  • Lexicon Research
  • Concept Testing

Opportunity Discovery & Unmet Needs

  • Positioning Development & Validation
  • Brand Equity & Image Research
  • Competitive Differentiation Testing
  • Value Proposition Exploration
  • Perceptual Landscape Mapping

Lifecycle Management

  • Message Refinement
  • Competitive Landscape Response
  • Repositioning Strategy Research
  • Line Extension or Dosing/Delivery Testing

Experienced Across a Broad Spectrum of Therapeutic Areas and Respondent Types

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Therapeutic Area Expertise

  • Rare Disease

  • Oncology

  • Neurology

  • Cardiovascular Diseases

  • Respiratory Diseases

  • Multi-Indication Gene Therapy

  • Immunology/Inflammation

  • Dermatology

  • Gastroenterology

  • Rheumatology

  • Diabetes and Endocrinology

  • Infectious Diseases

  • Medical Devices / MedTech

  • Diagnostics

Respondent Type Expertise

  • Physicians

  • KOLs / Thought Leaders

  • NPs / PAs (APPs)

  • Payers

  • Patients

  • Caregivers (parents, other family, hired caregivers)

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