At Egeria Insights, we’re doing something new. In a healthcare environment where budgets are tightening and decisions need to be made quickly, our clients need insights that are both high-quality and fast. That’s where Perceptant Roundtables come in: a curated, single-specialty qualitative model designed to deliver multiple topic insights in one session—with no sacrifice in depth. These discussions aren’t just efficient; they’re deeply engaging for physicians and highly actionable for sponsors.
By covering multiple interrelated topics within a specialty in each session, we’re able to deliver richer, more connected insights—at a fraction of the time and cost of traditional qualitative research. This isn’t a workaround. It’s a modern response to the current research climate, and we’ve spent years perfecting it.
👉 Want to learn how this model can work for your team? Let’s talk.
Wait – Is This a Qualitative Omnibus?
So yes, when people first hear about it, they sometimes ask: Is this a qualitative omnibus? It’s a fair question—because on the surface, it may look that way.
Omnibus studies have long been a fixture in quantitative research. The appeal is clear: multiple sponsors share the cost of a single fielding, making it a fast and cost-effective way to gather insights. And while the term “omnibus” may conjure emotions in qualitative circles, we’ve drawn on decades of experience to crack the code on how to make this approach work—not just efficiently, but thoughtfully.
How We Make a Multi-Topic Qualitative Approach Work
Traditional qualitative research often focuses on a single topic per session, assuming that deeper insights require a narrow focus. However, our experience in single-specialty roundtables has shown that discussing multiple, thematically connected topics in a single session actually enhances engagement. Here’s why:
Physician Engagement Increases – Doctors are natural problem-solvers and don’t think in a siloed way. When discussions flow across multiple, interconnected topics within their specialty, engagement levels rise— and we’re able to get to the insight faster than with traditional, single-topic qualitative approaches.
Speed Without Sacrificing Depth – The traditional qualitative model can be slow and expensive, requiring multiple sessions to cover different topics. With Perceptant Roundtables, we gather a broad range of insights in a single session, significantly accelerating timelines.
Cost Efficiency – Because multiple sponsors contribute, this approach offers high-value insights at a fraction of the cost of commissioning separate, single-focus qualitative studies.
What We’ve Learned Along the Way
We didn’t set out to mimic the omnibus model—we set out to meet the needs of clients who want meaningful insight, more quickly, with fewer resources. But along the way, we’ve identified what matters most:
✔ Group Chemistry Matters – While we don’t control the topics, we do carefully curate every session with the right mix of specialists who can speak to the full range of questions with expertise and depth.
✔ Moderation is Everything – Melanie and Nicole aren’t just facilitators—they’re qualitative strategists. With deep therapeutic area expertise and an instinct for what matters most, they shape conversations in real time, follow the signal, and create the conditions for insight to emerge quickly and meaningfully.
Not Just Omnibus. Thoughtfully Designed Qualitative.
When executed correctly, a multi-topic, shared-investment model can be both rigorous and rewarding. At Egeria Insights, we don’t just repackage an omnibus model for qualitative—we reimagine it in a way that ensures high engagement, speed, cost efficiency, and, most importantly, deep and actionable insights.
👉 Curious how a Perceptant Roundtable could support your next initiative? Get in touch—we’d love to show you.
Nicole@EgeriaInsights.com; Melanie@EgeriaInsights.com
